14-Story Office Tower Is Now Over 60% Leased
LOS GATOS, Calif. & LOS ANGELES--(BUSINESS WIRE)--
Netflix (NASDAQ: NFLX), the world's leading Internet TV network, and
Hudson Pacific Properties (NYSE: HPP) today announced an agreement in
which Netflix will lease a significant portion of the ICON office tower
at Sunset Bronson Studios.
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The growing Southern California staff of Netflix is expected to occupy
200,052 square feet at ICON, part of a nearly $200 million creative
office development currently under construction along Hollywood’s
thriving Sunset Corridor. The deal is the largest office lease signed to
date in Hollywood in terms of square feet.
“ICON is a state-of-the-art facility that places Netflix squarely in the
middle of Hollywood’s creative culture to support our next stage of
growth and content creation,” said Netflix CFO David Wells. “The
property’s combination of office, stage and production space provides an
ideal setting.”
Victor Coleman, Chairman and CEO of Hudson Pacific Properties, said,
“We’re very pleased to welcome Netflix to ICON, part of a unique
creative campus at the center of Hollywood’s renaissance. ICON’s
innovative architecture, sustainable design, and access to
top-of-the-line sound stages and production facilities are perfect for
next-generation tech and media companies like Netflix. We’re
transforming Sunset Bronson Studios into the most dynamic creative and
production complex in the entertainment business today.”
Los Angeles Mayor Eric Garcetti said, “Netflix’s decision to relocate
and expand at Hudson Pacific Properties’ beautifully designed ICON
office tower reaffirms that Los Angeles remains the nexus for innovative
tech and creative companies, and that the future of the entertainment
industry will call Hollywood home. With this move, Netflix will bring
many well-paying jobs to the Hollywood community, one of our city’s
sought-after live-work-play environments. My business team is assisting
Netflix with relocation and permit approvals.”
Los Angeles Councilmember Mitch O’Farrell of District 13 said, “We have
set the stage for investment and success in Hollywood, and Netflix
moving to the 13th District is an indication that our hard work is
paying off. Hollywood’s business climate is very favorable for today’s
leading media and entertainment companies. I am thrilled to welcome
Netflix to ICON, and look forward to the growth, success, and creation
of high-quality jobs in my district.”
The planned move of the Netflix Southern California office comes as the
Internet TV company ramps up original production in Los Angeles and
surrounding communities. Among the Netflix originals shot in or near Los
Angeles are Arrested Development, and the Emmy-nominated Grace
and Frankie as well as upcoming series Fuller House, The Ranch,
Lady Dynamite, Flaked, Love, and With Bob And David and the
Netflix original film Pee-wee’s Big Holiday.
ICON is a 14-story, 323,000-square-foot office tower scheduled for
completion in late 2016. Hudson Pacific Properties’ other projects
underway at Sunset Bronson Studios include an under-construction roughly
1,600-space parking structure and a planned five-story,
96,000-square-foot creative office building for delivery in mid-2017.
The two Class A office buildings were designed with today’s leading
creative companies in mind. Both will be LEED Gold certified with
cutting-edge systems, large floor plates, significant column-free spans,
and underfloor power and data options, all of which enhance workplace
efficiency and flexibility.
About Netflix
Netflix is the world's leading Internet television network with over 65
million members in over 50 countries enjoying more than 100 million
hours of TV shows and movies per day, including original series,
documentaries and feature films. Members can watch as much as they want,
anytime, anywhere, on nearly any Internet-connected screen. Members can
play, pause and resume watching, all without commercials or commitments.
About Hudson Pacific Properties
Hudson Pacific Properties is a vertically integrated real estate company
focused on acquiring, repositioning, developing and operating
high-quality office and state-of-the-art media and entertainment
properties in select West Coast markets. Hudson invests across
the risk-return spectrum, favoring opportunities where it can employ
leasing, capital investment and management expertise to create
additional value. Founded in 2006 as Hudson Capital, the company went
public in 2010, electing to be taxed as a real estate investment trust.
Through the years, Hudson has strategically assembled a portfolio
totaling approximately 17.6 million square feet, including land for
development, in high-growth, high-barrier-to-entry submarkets throughout
Northern and Southern California and the Pacific Northwest. The company
is a leading provider of design-forward, next-generation workspaces for
a variety of tenants, with a focus on Fortune 500 and industry-leading
growth companies, many in the technology, media and entertainment
sectors. As a long-term owner, Hudson prioritizes tenant satisfaction
and retention, providing highly customized build-outs and working
proactively to accommodate tenants’ growth. Hudson trades as a component
of the Russell 2000® and the Russell 3000® indices. For more information
visit hudsonpacificproperties.com.
Forward-Looking Statements For Hudson Pacific Properties
This press release may contain forward-looking statements within the
meaning of the federal securities laws. Forward-looking statements
relate to expectations, beliefs, projections, future plans and
strategies, anticipated events or trends and similar expressions
concerning matters that are not historical facts. In some cases, you can
identify forward-looking statements by the use of forward-looking
terminology such as “may,” “will,” “should,” “expects,” “intends,”
“plans,” “anticipates,” “believes,” “estimates,” “predicts,” or
“potential” or the negative of these words and phrases or similar words
or phrases that are predictions of or indicate future events or trends
and that do not relate solely to historical matters. Forward-looking
statements involve known and unknown risks, uncertainties, assumptions
and contingencies, many of which are beyond the Hudson’s control that
may cause actual results to differ significantly from those expressed in
any forward-looking statement. All forward-looking statements reflect
the Hudson’s good faith beliefs, assumptions and expectations, but they
are not guarantees of future performance. Furthermore, Hudson disclaims
any obligation to publicly update or revise any forward-looking
statement to reflect changes in underlying assumptions or factors, of
new information, data or methods, future events or other changes. For a
further discussion of these and other factors that could cause Hudson’s
future results to differ materially from any forward-looking statements,
see the section entitled “Risk Factors” in Hudson’s Annual Report on
Form 10-K for the year ended December 31, 2014 filed with the Securities
and Exchange Commission, or SEC, on March 2, 2015, as amended, and other
risks described in documents subsequently filed by Hudson from time to
time with the SEC.

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Investor/Media Contacts:
Netflix
Jonathan
Friedland, 310-734-2958
Chief Communications Officer
jofriedland@netflix.com
or
Hudson
Pacific Properties, Inc.
Laura Campbell, 310.622.1702
Director,
Investor Relations
lcampbell@hudsonppi.com
or
Blue
Marlin Partners
Greg Berardi, 415-239-7826
greg@bluemarlinpartners.com
Source: Hudson Pacific Properties, Inc